We also relied on our in-house grooming tools to give our hero her three unique hairstyles. Our expert team of artists at The Mill elevated the look of Rev by adding mid and micro sculptural details and crafting skin and textural details. (it is also the largest online retail mortgage lender). It is headquartered in the One Campus Martius building in the financial district of Downtown Detroit, Michigan.In January 2018, the company became the largest overall retail lender in the U.S. By shooting live action plates with performer in situ, we could reference this, making sure we incorporated all the lighting and shadow subtleties. Rocket Mortgage, LLC (formerly known as Quicken Loans, LLC) is a mortgage loan provider. We then crafted physically plausible shaders to slot Rev into the live action environment. The key for us was to mimic the onset lighting, in our 3D software, as closely as possible. Shoot/VFX Supervisor, Matthew Fuller comments “The project bought an exciting challenge of integrating a stylized CG character into the real world. This method of crafting the commercial was an innovative alternative to motion capture with the best of both live-action and animated worlds.”ĭavid and The Mill’s VFX Team delicately balanced Rev’s characterization against the practical set, cautious to not push her features too far into photorealism. Having a clear reference alongside the beautiful practical lighting from set was essential to seamlessly blending the key frame animation with the live action set. We started off on set, filming the spot in its entirety with an actress for reference, before shooting the same scenes with a clean plate. Director David Lawson explains “During the early stages of development we knew that we wanted to blend two worlds together, which is how we landed on a unique approach of placing our CG character into a practical environment.
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